EUTHENICS BRAND ASSETS PACKAGE
Thank you for downloading the official Euthenics brand assets. These files ensure consistent, high-quality brand representation across all media.

PACKAGE CONTENTS

Brand Guidelines.pdf – Complete brand guidelines and usage instructions

Icon/
Contains the Euthenics icon/mark in various formats:
• svg/
  - euthenics-icon-blue.svg – Icon (blue)
  - euthenics-icon-blue-square.svg – Icon (blue, square format)
  - euthenics-icon-white.svg – Icon (white)
  - euthenics-icon-white-square.svg – Icon (white, square format)

• png/
  - euthenics-icon-blue.png – Icon (blue)
  - euthenics-icon-blue-square.png – Icon (blue, square format)
  - euthenics-icon-white.png – Icon (white)
  - euthenics-icon-white-square.png – Icon (white, square format)

• eps/
  - euthenics-icon-blue.eps – Icon (blue)
  - euthenics-icon-blue-square.eps – Icon (blue, square format)
  - euthenics-icon-white.eps – Icon (white)
  - euthenics-icon-white-square.eps – Icon (white, square format)

• jpg/
  - euthenics-icon-blue.jpg – Icon (blue)
  - euthenics-icon-blue-square.jpg – Icon (blue, square format)

• pdf/
  - euthenics-icon-blue.pdf – Icon (blue)
  - euthenics-icon-blue-square.pdf – Icon (blue, square format)

Logo/
Contains the Euthenics horizontal logo in various formats:
• svg/
  - euthenics-logo-blue.svg – Primary horizontal logo (blue)
  - euthenics-logo-white.svg – Primary horizontal logo (white)

• png/
  - euthenics-logo-blue.png – Primary horizontal logo (blue)
  - euthenics-logo-white.png – Primary horizontal logo (white)

• eps/
  - euthenics-logo-blue.eps – Primary horizontal logo (blue)
  - euthenics-logo-white.eps – Primary horizontal logo (white)

• jpg/
  - euthenics-logo-blue.jpg – Primary horizontal logo (blue)

• pdf/
  - euthenics-logo-blue.pdf – Primary horizontal logo (blue)

BRAND COLORS
Primary Blue
• Pantone 541 C
• Hex #003C71
• RGB 0, 60, 113

Secondary Red
• Pantone 200 C
• Hex #BA0C2F
• RGB 186, 12, 47

USAGE GUIDELINES
DO
• Use blue logos on light backgrounds and white logos on dark backgrounds.
• Keep clear space equal to the height of the "E" around the logo.
• Reproduce colors exactly as specified.
• Scale proportionally—never stretch or distort.
• Use vector or high-resolution files for print.
• Place logos on clean, uncluttered backgrounds.

DON'T
• Re-color, add effects, or apply filters.
• Place logos on busy or low-contrast backgrounds.
• Rotate, flip, or skew the logo.
• Use outdated or unofficial versions.
• Crowd the logo against other design elements.
• Upscale low-resolution images for large formats.

RECOMMENDED USAGE
Primary Logo (horizontal)
• Stationery, website headers, signage, presentations, ads, etc.

Icon / Mark
• Social-media avatars, app icons, favicons, small merchandise, or anywhere the
full wordmark would be illegible.
• Use square versions for applications requiring square aspect ratios.

CLEAR SPACE
Maintain clear space around every logo equal to the height of the capital "E" in
"Euthenics." No graphic or text should intrude on this zone.

MINIMUM SIZE
Primary Logo
• Digital: 120 px wide
• Print: 1 inch wide

Icon
• Digital: 32 px square
• Print: 0.5 inch square

If you must go smaller than the minimum, use the icon or omit the logo.

FILE FORMAT QUICK GUIDE
SVG – Best for web and apps; infinitely scalable with minimal file size.
PNG – Ideal for slides, emails, and social posts; fixed dimensions, supports transparency.
EPS – Industry-standard vector for offset and large-format CMYK printing.
JPG – Good for web use and general digital applications; smaller file sizes.
PDF – Suitable for print applications and document embedding.

SUPPORT
Euthenics, Inc.
Email: contact@euthenics-inc.com
Phone: (440) 260-1555
Web: https://euthenics-inc.com

© 2025 Euthenics, Inc. All rights reserved. These assets are provided for official use only.